AIMY — a marketing assistant that does the busywork
An AI marketing assistant with automated media analysis and async task queuing — an estimated 50% less content workload.
In service of Marketing teams who'd rather spend their hours on ideas than on production.
Result Cut estimated content workload by around 50% with automated media analysis and async task queuing.
Created and led AIMY at AI Factory Labs: an AI marketing assistant that analyses media and queues work asynchronously to generate social content at scale, cutting the estimated content workload by around half.
AIMY started from a simple observation: marketing teams spend most of their time on repeatable production, not ideas. So I built an assistant around that — automated media analysis to understand the source material, and an async task queue so long-running generation happens in the background instead of blocking a person.
I created and led it end to end, from the automation pipelines to the queuing that let it scale. The result cut the estimated content workload by around 50%.